.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech startups, as soon as accustomed to snagging billions in venture capital each year, have actually brought up virtually $360 million thus far this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a years, per Crunchbase records. That lag is due to market concentration, improved regulative stress, and also economical uncertainties.ADWEEK spoke with 5 VCs that continue to buy adtech companies, even with these problems, regarding what they are actually searching for and also what they stay away from. Maybe unsurprisingly, these investors are targeting opportunities in privacy-focused innovations and industry-specific locations such as hooked up television.